Don’t eat all you can, don’t spend all that you have, don’t believe everything that you hear, don’t tell everything you know. The economic scenarios become increasingly dynamic, changing, where competitiveness has given way to new challenges, requirements in order to ensure their survival and development companies. Aspect that Venezuelan management not be neglected, more when the companies in the country are discussed in a very turbulent national stage. The truth, that faced with this reality, the management must also consider, the process of globalization which is accompanied by the need to prepare for competing impulse this impacting the region setting country sector = company in the form of agreements such as: blocks, partnerships, alliances, stratification of markets, mergers, new circuits, networks, chains or clusters of companies, chains productive: proveedores-fabricantes – distributors, in addition the link increases the value added of production and also, in the form of plans strategic: 1. understand the needs of the market, design and implementar strategies to meet those needs and the conquest of new customers.

2. To analyze strategies of competition, their strengths and weaknesses and to anticipate them to well the weaknesses. Aspects that can not neglect, in where the opportunities to compete lead to take into account the culture of business, human resources and technology (Grasso, 1997). Really at the behaviour of the trade scenarios, which is doing, whereas Venezuelan management in pro of step actions that favor their competitiveness? How you have prepared, or you are preparing to ensure a good competitiveness has given way to plans, actions, innovations that will ensure the company responsible competitiveness?.? Specifically, what competitiveness for Venezuelan managers? Be considered as a contemporary issue, the competitiveness has been much discussed in the literature and its use has spread indiscriminately in recent years, being subjected to various interpretations, depending on the context in which it is used.