Necessary to express the essence of the material at their level of thinking, their language, as well as, to publish material on the resources that are sharpened just under this target audience. For example, this article has particular interest to people who are building their business in the off-line, but mostly it can be useful for members of an online business. Therefore, further promotion of articles on my part will be occur on the resources devoted to Internet business and online marketing. 2. Do not for an article search engine, but for a man Sometimes I come across on the Internet for articles that, I have been a smile on your face, or irritation. I have the feeling that the man wrote an article not for me but for search engine Yandex. I mean the key words that are difficult to logically tally with the main text. You decide, or you are in first place on key search in Yandex and Google, and thus scare away more than half of their readers (this article as a difficulty falls into the category of "virus" and will hang on your site useless ballast), or you write clear, concrete material, correctly setting forth his thoughts and your work is published in various subject resources.

Everything should be in moderation! Take the article in the first place for his reader, and then for search engine bots. 3. Few words about the signatures on the article. It so happens that your work can fully come to naught, if we act in the usual classical scheme, limited to the end of the article the author's unit (with our FI and website address) to Internet users in the future could look to us for a visit.