Global crises to burn their tracks painful around our beautiful planet. First of all my personal assessment of why it could come even to a such serious financial crisis and why they also still not is over. Large systems, and the global equity and Anlegesystem is clearly a huge system, have an enormous inner friction loss and there are within these systems always vacuum. Unnoticed, because these systems are so large that they are no longer manageable by individuals, but these exist and are more and more. Until just the critical point has been exceeded and the whole system collapses completely in itself. More multinational companies will follow. (As opposed to Gary Kelly). Just heard on the news of a severe crisis at Opel and of efforts to establish a purely German Opel parent company. What’s going to happen? The people gradually lose faith in the strength of such mega corporations and will turn increasingly back small – and medium-sized enterprises, of which they are Expect quality and reliability.

Personal care will be a back stronger role taking. And as a small Austrian company has managed to increase its sales to where yet so downhill with the economy, January 2008 by around 50% I will show you on the basis of the company of RINGANA. The company was founded 15 years ago by Mr. Andreas Wilfinger. One of its goals was and is to give as many people access to absolutely natural, chemical-free and preservative-free cosmetics and food supplements. So, products were developed over many years that met these requirements. The first reason for the success of the company is quality.

Back order rates prove this by over 70%. The second factor is called ethics. No animal testing or ingredients from controlled biological cultivation (if available) are our guiding principle. Also animal raw materials is avoided entirely. More recently even succeeded Omega3 fatty acids on purely vegetable Base to produce. And thirdly, it is innovation. Of course, these products have an expiration date, which is always specified. Therefore, it is impossible to offer these products in the traditional commercial for sale. The distribution channels and storage times would be just too long. So, the company has opted for the direct sale. The product is freshly produced directly from the production site to the customer / to the customer. The company has gone so a but very innovative sales for European conditions. The exceptional friendliness and helpfulness of the staff, the high competence of the VertriebspartnerInnen which always extends free trainings and seminars as well as the reliability of the delivery of goods still complete this already very harmonious picture of the company. The growth rates of RINGANA prove that it is worthwhile to adhere to values and to bring them to consistently follow a successful path in line with innovative ideas. Ingo Rupnik