We have a natural trend to live folloied and we always want to be with people which we like and in we feel they to them well next, over all, of one in special. Therefore although to like you vary people have one that in the complete one effectively I point of alienating in them. She can seem I exaggerate, but when we do not have somebody thus? what in provides this type to them of emotion? something is missed. what it could be then? It is here that the theory of Marx enters. If the natural one is to tedermos to like somebody and this does not occur, is because ha something made a mistake with the bond social. if you to ask to me: what it hinders that the individuals act in accordance with what ha of natural in itself? We believe that the values of one determined society have all influence in our supposed choices.

Currently the media in giving to a concept of americanizada beauty, that is, everything to them what he is beautiful has that to follow the American paradigm, what it leads to regeitarmos our culture? what already has its conception of beauty? takes in them to believe that we love what he is beautiful – and this is the central cause of this anomaly. In this direction, we are induced ' ' amar' ' what it corresponds the cocepo of beauty following the model American-European apologiada for the media and we ignore, most of the time, the natural trend to value the intelligence and the character of the loved person and that, according to Schopenhauer, we desire to transmit our children. But all rule has its exeo. We perceive that it still has few cases where our conception of effective love if. If to take in account the character and intelligence we form our conception? not beauty concept – subjectively. We believe that if we will be capable to surpass these you influence that the capitalist society really provides in them will be capable to love again.

Finally, I wait that the person that I love has this conception of love because am as soon as I love I it. The love is an alienation? Clearly that yes, but not with the perjorativa notion of the term. I need to love somebody – with the conciencia that it is another person I love and it for this person who it is, and not as something that belongs to me? but it makes that me to feel complete. In this direction, the ciumes are an illness that must be diagnosised by the proper carrier, therefore what possibly it leads to the love I lend is the concincia and respect for the subjectivity of the loved one.