Business environment, market processes, and individual success factors identify marketing controlling and intellectual capital are among the individual characteristics of a company. At first glance, seem both drivers for the market success with each other only have little to do. Despite this first impression, a wealth effect relationships exists between them. It should be attempted to illuminate factors and the reason to go on, which can exert an influence of intangible capital and marketing controlling undertaking. Concepts of intellectual play a central role.

Because if it is true that the management of different so-called”his future yet has factors, so back for more in the marketing field of view, long term and sustainable can affect also knowledge-intensive situations success or failure of a company. CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. This treated are: business environment of intellectual capital. Market processes in the field of vision, identify individual market factors, definition and description of process factors, definition and description of success factors, intellectual capital in the field of vision, definition and description of human capital, definition and description structure capital, definition and description relationship capital, integrate knowledge balance methodology questions to review and establish that fundamental knowledge balance sheet valuation method, sample rating process factors, sample review for success factors, sample assessment for human capital, sample review example evaluation of relationship capital, structural capital extension factors-profile portfolios of QQS, total overview of the fictional example reviews, Sample portfolios for process factors, sample portfolios for success factors, sample portfolios for human capital, sample portfolios for structural capital, sample portfolios for relationship capital and Outlook.

CF. Becker, Jorg: marketing controlling and intellectual capital, ISBN 9783837071320. That is Knowledge balance a central study holistic positioning in an increasingly knowledge-oriented-oriented business world allows. The knowledge assessment is an instrument with which companies can cause a sharpening of its profile (both in width and depth of the representation) in the competition for markets. The intellectual works as a 360-degree radar screen for different purposes of observation and layers, with the particularly soft”factors can be comprehensively identified, differentiated pictured, and systematically evaluated. From the results of the intellectual capital report (for example, a potential portfolio), the management itself can infer informed vote enabled measures and recommendations for action. Jorg Becker

Personnel controlling transfers as an integrated planning, information and control system the controlling idea on the HR function at the operational level personnel controlling focuses on objectives, i.e. planning and identification of personnel characteristics, control as a target/actual comparison, variance analysis, development of future concepts including human resources controlling as reporting: only who knows its location, can decide on the right way to the target. So you can, for example, on a fee-effort analysis using metrics systems to statements about the fees paid per paid hour. A cost analytical approach can be what elements of pay costs there are and how they work together examined. The influencing factors models that distinguish between E.g.

quantity, price and structure effects, are indispensable foundations for budgeting. The control in the sense of a Soll-Ist-Vergleichs is a part of phase in the control process. Here is not the formal correctness, but the substantive objectives in the foreground. Following control tasks are important in the compensation area: special payments such as success fees have also actually there, where the performance was according to? Meet functional and job profiles and the ability to map of the current operational situation? Gehaltserhohungs budget be kept? Human resources key performance indicators operational and strategic aspects of personnel controlling within the framework of a comprehensive approach to the knowledge balance sheet describes by Becker, Jorg: personnel controlling means a person’s balance sheet from the factual to the tactical, 2009, ISBN 9783839101773 although indicators in HR are an important planning and decision-making basis, these meet the specific needs of each company generally and the DV range specifically comply with. Are common problems that can occur with the formation of key figures: lack of consistency of key figures: the use of several key figures in a performance measurement system must contain no contradiction. You should only such sizes to each other in Set relationship where a demonstrable link between. Problem of the figures influenced: you should distinguish between directly and indirectly controlled key figures. In the first case, a value can be influenced by one or more action variable, whereas this is not the case with only indirectly controlled key figures.