For spokesmen or officials who have to be exposed to the press, meetings with representatives of the media are difficult if we are not prepared. Here some ideas that will help you to achieve an efficient communication with journalists. And say efficient because you will help them to achieve their objective, which is to get the news, and get you transmit messages that your institution has for public opinion. Here some suggestions: 1. prepares in advance messages for your encounters with the press. It defines proactive 3 or 4 key messages around which revolve the interview.It also prepares at least 5 reagents key messages which only you will use in the event that you ask, you must not use them without need. 2.

The unofficial there nor the answers personally.Prevents the off the record statements, journalist He is journalist all the time, even if you have switched off the recorder. 3. Avoid the use of language contrived in your statements to the press. You should talk as to which a child of 10 years, understands it so when it is released it is easy to understand for all audiences. 4.

Never say to the reporter what can or do not publish nor request see article before it is published. 5. In an interview you should always stay calm, above all avoid discussing with the reporter, and less if this is causing you to purpose. 6. Repeat the name of the institution you represent frequently in an appearance before the media. 7 You should measure each of the phrases used: any statement can be used as a holder. On the other hand, is not always respected our discourse, so it should be clear and concise. 8. Do not offer speculative answers or that we do not have absolute certainty. 9. Do not lie. 10. Avoid any type of comment descalificatorio and not discuss nor attacking the media professionals, although they deserve it in some cases. Encounters with the press should be exploited to the maximum. Not rehuyas to journalists, if you’re ready always seem as excellent opportunities for projecting your institution.